Retargeting
Have you ever visited a website and then suddenly started to see its ads in almost every website you visit? This is called "Retargeting". Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web. Retargeting is so effective as it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Getting Back Your Customers
No matter how memorable or interesting your business is, 98% of your website visitors are going to leave without signing up, buying, or contacting you. Retargeting keeps your brand in front of them after they leave; giving you a second, third, even fourth chance to bring them back to convert. This great exposure will keep embedding your brand in your customers mind.
Higher ROI
Retargeting helps us get you more out of your budget by focusing ads on the right audience. That means more savings and higher return on investment because we are reaching people who have already shown a prior interest in your offering or product. The ads get clicked on 100%-400% more often, leading to a much higher conversion rate.