ad engagement

ad engagement

the number of impressions where the user interacted with the creative. for any ad format that can be closed or dismissed, doing so is not considered an interaction. for Pull and Slider ad formats, only sliding is considered an interaction, not e.g. tapping. this metric may be lower than expansions if the creative was configured to expand automatically. for desktop creatives, interaction can happen on mouse over if the creative is configured that way.
on Sunday March 13 by Super User
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