Rich Media
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rich media: ad technology that features more refined images as well as audio and video in the ad. Rich media ads frequently allow visitors to interact with a banner without leaving the page on which it appears (e.g., movie ads that expand and play a trailer on the host page.
on Thursday March 10 by Super User
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interstitial: ads that load between web pages without being activated by a request.
on Thursday March 10 by Super User
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a creative page is a basic organizational entity of the creative unit. each creative unit can be comprised of one or more creative pages, which can be interconnected. typically, each page represents a part of creative user experience or a distinct part of creative content.
on Sunday March 13 by Super User
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a creative unit is the basic organizational entity of the creative. creatives can be comprised of one or two connected creative units. the author of the creative can fully control the content and interactions within the creative unit, whereas the connection between the creative units is defined by the ad format. standard ad formats offered include the following creative units: - banner creative: single banner unit - expandable banner creative: banner unit that expands into an expanded unit - interstitial creative: a single main unit
on Sunday March 13 by Super User
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The number of impressions in which the ad expanded. the expansion is typically but not necessarily triggered by a user action within the banner unit. For Pull and Slider, sliding over 50% or flicking will cause expansion.
on Sunday March 13 by Super User
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the number of impressions in which the user intentionally expanded the ad.For Pull and Slider, sliding over 50% or flicking will cause expansion.
on Sunday March 13 by Super User
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the ratio of `Ad expansions` to `Potentially core viewable impressions`.
on Sunday March 13 by Super User
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the number of times a creative unit has been displayed to the user. a unit is considered viewed at most once per impression. matches the `page views` of the first page of the unit.
on Sunday March 13 by Super User
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the number of unique pages displayed within an impression. the loading screen, if viewed, is not considered a page.
on Sunday March 13 by Super User
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the number of impressions where the user interacted with the creative. for any ad format that can be closed or dismissed, doing so is not considered an interaction. for Pull and Slider ad formats, only sliding is considered an interaction, not e.g. tapping. this metric may be lower than expansions if the creative was configured to expand automatically. for desktop creatives, interaction can happen on mouse over if the creative is configured that way.
on Sunday March 13 by Super User
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the ratio of `ad engagements` to `potentially core viewable impressions.
on Sunday March 13 by Super User
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the number of page views in which the user interacted with the page.
on Sunday March 13 by Super User
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the ratio of `unit engagements` to `unit views`.
on Sunday March 13 by Super User
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the aggregate time users have spent viewing the ad content (in seconds). the time is measured from when a page is first displayed until the last detectable interaction. we assume 0 when it can't be computed.
on Sunday March 13 by Super User
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the ratio of `time spent` to `page views`. the average time users have spent viewing the page(s).
on Sunday March 13 by Super User
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the number of times the user was led to the app store. multiple occurrences of this metric in the same session and on the same screen show are deduplicated.
on Sunday March 13 by Super User
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the number of times the user was led to an external website.
on Sunday March 13 by Super User
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the number of phone calls initiated from the ad. multiple occurrences of this metric in the same session and on the same screen show are deduplicated.
on Sunday March 13 by Super User
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the number of initiated video playbacks. an initiated video playback is counted any time the video player starts loading the video file.
on Sunday March 13 by Super User
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the number of `Measurable video plays` in which the video started playing. a started video play is counted each time the first segment of video has been successfully loaded and the video has been played for at least one second.
on Sunday March 13 by Super User
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the number of times a particular inline video feature has been displayed to the user.
on Sunday March 13 by Super User
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the ratio of `user-initiated video plays` to `user-initiated video feature views`. this metric is not defined for automatic video plays, video plays from 'play video' and 'play video from URL' actions and video plays from youtube component.
on Sunday March 13 by Super User
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the number of times a particular inline video feature with user-initiated play setting has been displayed to the user.
on Sunday March 13 by Super User
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the number of `video plays` in which video tracking was available.
on Sunday March 13 by Super User
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the number of `video plays` where the video was initially audible.
on Sunday March 13 by Super User
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the number of `measurable video plays` in which the video played to the end. video is assumed to have played until the end if it played until last two seconds before the end.
on Sunday March 13 by Super User
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the aggregate non-overlapping time (in seconds) a video has played through. overlapping segments of the same video play are counted only once.
on Sunday March 13 by Super User
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the number of `Video plays` where the video was initially muted.
on Sunday March 13 by Super User
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the number of `Video plays` that happened as a consequence of a user interaction (and not automatically).
on Sunday March 13 by Super User
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the ratio of `measurable video plays` to `video plays`.
on Sunday March 13 by Super User
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the ratio of `Video play time` to `video starts`. The average time a video has played through. can be more than `video length` if the video has played through more than once in an impression.
on Sunday March 13 by Super User
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the aggregate time (in seconds) a video has played through with sound disabled.
on Sunday March 13 by Super User
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The ratio of `video completions` to `video starts`.
on Sunday March 13 by Super User
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