General
Questions
Topics
cpm: cost per mille, a pricing method which calculates cost based on the number of impressions (per 1000).
on Thursday March 10 by Super User
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cpc: cost per click, a pricing method which calculates cost based on the number of times a user clicks on an ad.
on Thursday March 10 by Super User
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cpi: cost per lead, a payment model determined by the number of website/app visitors who clicked on a particular ad.
on Thursday March 10 by Super User
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cpa: cost per action, a pricing method which calculates cost based on the number of times a user takes action based on an ad (conversions).
on Thursday March 10 by Super User
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cpd: cost per day, a payment model where advertisers pay on a daily basis for their ads to be displayed on a particular website.
on Thursday March 10 by Super User
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ctr: click-through rate, the percentage of impressions that results in a click through. for example if a banner was clicked on 87 times after being shown 1000 times, it would have a CTR or click-through rate of .087 or 8.7% (87/1000 = 0.087×100 = 8.7).
on Thursday March 10 by Super User
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impression: a single display of an ad on a web page, mobile app, or other delivery medium. an impression does not have to be viewed or clicked on to count as an impression. see also billable impression, forecasted impression.
on Thursday March 10 by Super User
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click: a user action, such as clicking an ad with their mouse or touching the screen of a mobile device, which sends them to a click-through URL.
on Thursday March 10 by Super User
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conversion: the measure of the number of times that a tracker has been displayed that has been successfully linked to a previous creative impression or click, according to the tracker’s rules.
on Thursday March 10 by Super User
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conversion rate: the percentage of visitors to a website/app who sign up for advertised offers or buy advertised products. proven high conversion ratios (via web analytics) add value to a website’s inventory.
on Thursday March 10 by Super User
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banner: this is an ad that appears on a web page which is typically hyperlinked to an advertiser’s website. banners can be images (gif, jpeg, png), html, javaScript programs or multimedia objects (flash, java).. etc
on Thursday March 10 by Super User
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creative: the media asset associated with an ad, such as an image or video file.
on Thursday March 10 by Super User
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geographic targeting: a targeting dimension that describes a user’s physical location, such as their city or state.
on Thursday March 10 by Super User
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frequency capping: Using cookies/mobile trackers to track the impression count of ads served and stop any given ad being shown to a single visitor more than the set number of times.
on Thursday March 10 by Super User
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inventory: this term refers to the amount of ad space available on a website. to calculate an accurate inventory figure the number of possible page impressions in a certain timeframe should be taken into account, as well as the number of zones available for ads to be shown per page.
on Thursday March 10 by Super User
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RON: run of network, ads that will appear anywhere on any page of any site/app that is part of a specific ad network. usually networks is an umbrella of hundreds of sites/apps
on Thursday March 10 by Super User
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ROI: the campaign's return on investment
on Thursday March 10 by Super User
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ROS: run of site, ads that will appear anywhere on a website.
on Thursday March 10 by Super User
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